Ridiculous' Dragons' Den Magic Whiteboard is now used every day and has sold millions
Facing the Dragons on BBC's Dragons' Den can't be an easy task but to have your product branded 'ridiculous' has to be a double blow.
However, although rejected by one expert, the entrepreneurs presenting one idea have gone on to prove to the panel of multi-millionaire backers that their product was not only good but successful.
In fact, despite being rejected by Peter Jones on the show Magic Whiteboard has gone on to sell millions.
Peter Jones wasn't happy with what married couple Neil and Laura Westwood presented to him back in 2008, reported Manchester Evening News, but the product's success has made him eat his words.
Back in 2008 the pair pitched the Magic Whiteboard to a mixed response in the Den.
It was a simple idea - it's a roll of A1 whiteboard sheets, which will stick to anything due to static.
The couple were seeking £100,000 for a 15 percent equity stake in their business.
Having set up their company back in 2006, Neil later explained to BusinessLive in 2013: "I knew I wanted to start my own business. One day, when I was carrying yet another heavy flip chart to a meeting it suddenly dawned on me there must be a way of making it lighter."
The product wasn’t mocked unanimously, as Theo Paphitis and Deborah Meaden both offered half the money each.
Though Peter Jones didn’t hesitate to brand the product "ridiculous".
He told the pair: "Laura, Neil, my first look at this - this is almost ridiculous. Why would I use this?"
Neil replied: "If you’re a trainer, if you do any group work…"
Peter still wasn’t impressed as he snapped: "Well, I have a whiteboard."
"But if you’re a consultant, for example, doing any training…" Neil attempted, but Peter replied: "What, I’m going to go and carry that around in my briefcase?
"So you’ll put that on the wall and write notes on it… it just feels ridiculous."